Studie: Frauen dann gegen Sex in der Reklame, wenn beworbenes Produkt billig ist

A study released by the Association for Psychological Science titled "The Price Had Better Be Right" revealed that the degree to which women are repulsed by sexually explicit ads is reduced by an increase in the value of the product advertised. Furthermore, the study showed that when the price of the product was lowered, feelings of anger and repulsiveness increased among women. Men showed no such difference in reaction when the price changed.

"Women generally show spontaneous negative attitudes toward sexual images," researchers wrote in the report published late last month. "Sexual economics theory offers a reason why: The use of sexual imagery is inimical to women’s vested interest in sex being portrayed as infrequent, special, and rare."

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Unweigerlich fragt man sich, ob diese Psychologe nicht auch hinter den aktuellen feministischen Kampagnen gegen Prostitution, Pornographie und ofensives Anflirten steckt: Die verfluchten Männer kommen einfach zu billig an Sex, so dass Frauen "im Gegenzug" immer weniger dafür verlangen können.