Plakataktion für englische Frauen: Kampftrinken macht hässlich

Women are being warned that binge-drinking will destroy their looks for good.

A new poster campaign launched today on London's Underground depicts a woman with saggy skin and a blotchy nose.

It carries the message: 'If you drink like a man you might end up looking like one.'

The aim is to appeal to women through their vanity by showing they risk bad skin, premature ageing and weight gain if they drink excessively.

Hier geht es weiter.